Teen Weight Gain Linked to TV Food Commercials
Categories:
Press Releases
Type:
Press Release
Date
Published: 09/10/2014
Teens’
Neural Response to Food Commercials Predicts Future Weight Gain
Children
and adolescents see thousands of food commercials each year and most of them
advertise junk foods high in sugar, fat and salt. Yet, we know almost nothing
about how all of this food marketing impacts the brain, especially for teens.
New research suggests that food commercials “get under the skin” of teens by
activating reward regions when they are viewing ads for milk shakes, or
burgers, or colas.The bad news for us is that this can result in weight gain
and obesity.
In the
first prospective longitudinal study to investigate neural response to
unhealthy food commercials, Oregon Research Institute (ORI) scientists Sonja
Yokum, Ph.D. and Eric Stice, Ph.D., in collaboration with
colleagues from the University of Michigan, the Yale Rudd Center for Food
Policy & Obesity, and Duke University used functional Magnetic Resonance
Imaging (fMRI) to scan 30 adolescents (14-17 years old) while they watched the television
show “Mythbusters.” The television show included 20 food commercials and 20
non-food commercials that are frequently advertised to adolescents. Yokum’s
team found that adolescents showing elevated responses in reward regions to
food commercials gained more weight over one year follow-up compared to those
with less activation in these brain regions. The magnitude of these effects is
much larger than the effects for established risk factors for future weight
gain, such as parental obesity.
“This
research tells us how food commercials may be negatively impacting teens
between the ages of 14 and 17 at-risk for obesity,” noted Yokum. “This is
important to consider in the debate about whether to restrict food advertising
for unhealthy foods to young teens.”
It will
be important to replicate this study with larger samples, but this finding is
an important contribution to the literature. This research suggests there are
individual differences in neural vulnerability to food commercials that appear
to identify youth at risk for excess weight gain. In combination with
established risk factors of weight gain during adolescence such as sedentary
behavior and parental obesity, elevated reward-response to commercials may be
an important contributor and a potential target for prevention and intervention
programs.
The
research findings are published online in an original article in the August
issue of Obesity: A Research Journal.
This
research was supported by National Institute of Diabetes and Digestive and
Kidney Diseases grant (R01 DK80760, 8/09-7/14), Rudd Foundation, and the Robert
Wood Johnson Foundation.
Oregon
Research Institute is a non-profit, independent behavioral research center with
headquarters in Eugene, Oregon. Founded in 1960, it also has offices in Portland,
Oregon and Albuquerque, New Mexico.
Areas of Research :
- Promoting Healthy Child Development
- Promoting Physical Health
- Promoting Psychological Health
- Preventing and Treating Tob
- See
more at:
http://www.ori.org/news_and_events/news/teen_weight_gain_linked_to_tv_food_commercials#sthash.aqCVw730.dpuf
Teen Weight Gain Linked to TV Food Commercials
Categories: Press Releases
Teens’ Neural Response to Food Commercials Predicts Future Weight GainChildren and adolescents see thousands of food commercials each year and most of them advertise junk foods high in sugar, fat and salt. Yet, we know almost nothing about how all of this food marketing impacts the brain, especially for teens. New research suggests that food commercials “get under the skin” of teens by activating reward regions when they are viewing ads for milk shakes, or burgers, or colas.The bad news for us is that this can result in weight gain and obesity.
In the first prospective longitudinal study to investigate neural response to unhealthy food commercials, Oregon Research Institute (ORI) scientists Sonja Yokum, Ph.D. and Eric Stice, Ph.D., in collaboration with colleagues from the University of Michigan, the Yale Rudd Center for Food Policy & Obesity, and Duke University used functional Magnetic Resonance Imaging (fMRI) to scan 30 adolescents (14-17 years old) while they watched the television show “Mythbusters.” The television show included 20 food commercials and 20 non-food commercials that are frequently advertised to adolescents. Yokum’s team found that adolescents showing elevated responses in reward regions to food commercials gained more weight over one year follow-up compared to those with less activation in these brain regions. The magnitude of these effects is much larger than the effects for established risk factors for future weight gain, such as parental obesity.
“This research tells us how food commercials may be negatively impacting teens between the ages of 14 and 17 at-risk for obesity,” noted Yokum. “This is important to consider in the debate about whether to restrict food advertising for unhealthy foods to young teens.”
It will be important to replicate this study with larger samples, but this finding is an important contribution to the literature. This research suggests there are individual differences in neural vulnerability to food commercials that appear to identify youth at risk for excess weight gain. In combination with established risk factors of weight gain during adolescence such as sedentary behavior and parental obesity, elevated reward-response to commercials may be an important contributor and a potential target for prevention and intervention programs.
The research findings are published online in an original article in the August issue of Obesity: A Research Journal.
This research was supported by National Institute of Diabetes and Digestive and Kidney Diseases grant (R01 DK80760, 8/09-7/14), Rudd Foundation, and the Robert Wood Johnson Foundation.
Oregon Research Institute is a non-profit, independent behavioral research center with headquarters in Eugene, Oregon. Founded in 1960, it also has offices in Portland, Oregon and Albuquerque, New Mexico.
Teen Weight Gain Linked to TV Food Commercials
Categories: Press Releases
Teens’ Neural Response to Food Commercials Predicts Future Weight GainChildren and adolescents see thousands of food commercials each year and most of them advertise junk foods high in sugar, fat and salt. Yet, we know almost nothing about how all of this food marketing impacts the brain, especially for teens. New research suggests that food commercials “get under the skin” of teens by activating reward regions when they are viewing ads for milk shakes, or burgers, or colas.The bad news for us is that this can result in weight gain and obesity.
In the first prospective longitudinal study to investigate neural response to unhealthy food commercials, Oregon Research Institute (ORI) scientists Sonja Yokum, Ph.D. and Eric Stice, Ph.D., in collaboration with colleagues from the University of Michigan, the Yale Rudd Center for Food Policy & Obesity, and Duke University used functional Magnetic Resonance Imaging (fMRI) to scan 30 adolescents (14-17 years old) while they watched the television show “Mythbusters.” The television show included 20 food commercials and 20 non-food commercials that are frequently advertised to adolescents. Yokum’s team found that adolescents showing elevated responses in reward regions to food commercials gained more weight over one year follow-up compared to those with less activation in these brain regions. The magnitude of these effects is much larger than the effects for established risk factors for future weight gain, such as parental obesity.
“This research tells us how food commercials may be negatively impacting teens between the ages of 14 and 17 at-risk for obesity,” noted Yokum. “This is important to consider in the debate about whether to restrict food advertising for unhealthy foods to young teens.”
It will be important to replicate this study with larger samples, but this finding is an important contribution to the literature. This research suggests there are individual differences in neural vulnerability to food commercials that appear to identify youth at risk for excess weight gain. In combination with established risk factors of weight gain during adolescence such as sedentary behavior and parental obesity, elevated reward-response to commercials may be an important contributor and a potential target for prevention and intervention programs.
The research findings are published online in an original article in the August issue of Obesity: A Research Journal.
This research was supported by National Institute of Diabetes and Digestive and Kidney Diseases grant (R01 DK80760, 8/09-7/14), Rudd Foundation, and the Robert Wood Johnson Foundation.
Oregon Research Institute is a non-profit, independent behavioral research center with headquarters in Eugene, Oregon. Founded in 1960, it also has offices in Portland, Oregon and Albuquerque, New Mexico.
Teen Weight Gain Linked to TV Food Commercials
Categories: Press Releases
Teens’ Neural Response to Food Commercials Predicts Future Weight Gain
Children and adolescents see thousands of food commercials each year and most of them advertise junk foods high in sugar, fat and salt. Yet, we know almost nothing about how all of this food marketing impacts the brain, especially for teens. New research suggests that food commercials “get under the skin” of teens by activating reward regions when they are viewing ads for milk shakes, or burgers, or colas.The bad news for us is that this can result in weight gain and obesity.
In the first prospective longitudinal study to investigate neural response to unhealthy food commercials, Oregon Research Institute (ORI) scientists Sonja Yokum, Ph.D. and Eric Stice, Ph.D., in collaboration with colleagues from the University of Michigan, the Yale Rudd Center for Food Policy & Obesity, and Duke University used functional Magnetic Resonance Imaging (fMRI) to scan 30 adolescents (14-17 years old) while they watched the television show “Mythbusters.” The television show included 20 food commercials and 20 non-food commercials that are frequently advertised to adolescents. Yokum’s team found that adolescents showing elevated responses in reward regions to food commercials gained more weight over one year follow-up compared to those with less activation in these brain regions. The magnitude of these effects is much larger than the effects for established risk factors for future weight gain, such as parental obesity.
“This research tells us how food commercials may be negatively impacting teens between the ages of 14 and 17 at-risk for obesity,” noted Yokum. “This is important to consider in the debate about whether to restrict food advertising for unhealthy foods to young teens.”
It will be important to replicate this study with larger samples, but this finding is an important contribution to the literature. This research suggests there are individual differences in neural vulnerability to food commercials that appear to identify youth at risk for excess weight gain. In combination with established risk factors of weight gain during adolescence such as sedentary behavior and parental obesity, elevated reward-response to commercials may be an important contributor and a potential target for prevention and intervention programs.
The research findings are published online in an original article in the August issue of Obesity: A Research Journal.
This research was supported by National Institute of Diabetes and Digestive and Kidney Diseases grant (R01 DK80760, 8/09-7/14), Rudd Foundation, and the Robert Wood Johnson Foundation.
Oregon Research Institute is a non-profit, independent behavioral research center with headquarters in Eugene, Oregon. Founded in 1960, it also has offices in Portland, Oregon and Albuquerque, New Mexico.
- See more at: http://www.ori.org/news_and_events/news/teen_weight_gain_linked_to_tv_food_commercials#sthash.aqCVw730.dpuf
Teen Weight Gain Linked to TV Food Commercials
Categories: Press Releases
Teens’ Neural Response to Food Commercials Predicts Future Weight Gain
Children and adolescents see thousands of food commercials each year and most of them advertise junk foods high in sugar, fat and salt. Yet, we know almost nothing about how all of this food marketing impacts the brain, especially for teens. New research suggests that food commercials “get under the skin” of teens by activating reward regions when they are viewing ads for milk shakes, or burgers, or colas.The bad news for us is that this can result in weight gain and obesity.
In the first prospective longitudinal study to investigate neural response to unhealthy food commercials, Oregon Research Institute (ORI) scientists Sonja Yokum, Ph.D. and Eric Stice, Ph.D., in collaboration with colleagues from the University of Michigan, the Yale Rudd Center for Food Policy & Obesity, and Duke University used functional Magnetic Resonance Imaging (fMRI) to scan 30 adolescents (14-17 years old) while they watched the television show “Mythbusters.” The television show included 20 food commercials and 20 non-food commercials that are frequently advertised to adolescents. Yokum’s team found that adolescents showing elevated responses in reward regions to food commercials gained more weight over one year follow-up compared to those with less activation in these brain regions. The magnitude of these effects is much larger than the effects for established risk factors for future weight gain, such as parental obesity.
“This research tells us how food commercials may be negatively impacting teens between the ages of 14 and 17 at-risk for obesity,” noted Yokum. “This is important to consider in the debate about whether to restrict food advertising for unhealthy foods to young teens.”
It will be important to replicate this study with larger samples, but this finding is an important contribution to the literature. This research suggests there are individual differences in neural vulnerability to food commercials that appear to identify youth at risk for excess weight gain. In combination with established risk factors of weight gain during adolescence such as sedentary behavior and parental obesity, elevated reward-response to commercials may be an important contributor and a potential target for prevention and intervention programs.
The research findings are published online in an original article in the August issue of Obesity: A Research Journal.
This research was supported by National Institute of Diabetes and Digestive and Kidney Diseases grant (R01 DK80760, 8/09-7/14), Rudd Foundation, and the Robert Wood Johnson Foundation.
Oregon Research Institute is a non-profit, independent behavioral research center with headquarters in Eugene, Oregon. Founded in 1960, it also has offices in Portland, Oregon and Albuquerque, New Mexico.
- See more at: http://www.ori.org/news_and_events/news/teen_weight_gain_linked_to_tv_food_commercials#sthash.aqCVw730.dpuf
Teen Weight Gain Linked to TV Food Commercials
Categories: Press Releases
Teens’ Neural Response to Food Commercials Predicts Future Weight Gain
Children and adolescents see thousands of food commercials each year and most of them advertise junk foods high in sugar, fat and salt. Yet, we know almost nothing about how all of this food marketing impacts the brain, especially for teens. New research suggests that food commercials “get under the skin” of teens by activating reward regions when they are viewing ads for milk shakes, or burgers, or colas.The bad news for us is that this can result in weight gain and obesity.
In the first prospective longitudinal study to investigate neural response to unhealthy food commercials, Oregon Research Institute (ORI) scientists Sonja Yokum, Ph.D. and Eric Stice, Ph.D., in collaboration with colleagues from the University of Michigan, the Yale Rudd Center for Food Policy & Obesity, and Duke University used functional Magnetic Resonance Imaging (fMRI) to scan 30 adolescents (14-17 years old) while they watched the television show “Mythbusters.” The television show included 20 food commercials and 20 non-food commercials that are frequently advertised to adolescents. Yokum’s team found that adolescents showing elevated responses in reward regions to food commercials gained more weight over one year follow-up compared to those with less activation in these brain regions. The magnitude of these effects is much larger than the effects for established risk factors for future weight gain, such as parental obesity.
“This research tells us how food commercials may be negatively impacting teens between the ages of 14 and 17 at-risk for obesity,” noted Yokum. “This is important to consider in the debate about whether to restrict food advertising for unhealthy foods to young teens.”
It will be important to replicate this study with larger samples, but this finding is an important contribution to the literature. This research suggests there are individual differences in neural vulnerability to food commercials that appear to identify youth at risk for excess weight gain. In combination with established risk factors of weight gain during adolescence such as sedentary behavior and parental obesity, elevated reward-response to commercials may be an important contributor and a potential target for prevention and intervention programs.
The research findings are published online in an original article in the August issue of Obesity: A Research Journal.
This research was supported by National Institute of Diabetes and Digestive and Kidney Diseases grant (R01 DK80760, 8/09-7/14), Rudd Foundation, and the Robert Wood Johnson Foundation.
Oregon Research Institute is a non-profit, independent behavioral research center with headquarters in Eugene, Oregon. Founded in 1960, it also has offices in Portland, Oregon and Albuquerque, New Mexico.
- See more at: http://www.ori.org/news_and_events/news/teen_weight_gain_linked_to_tv_food_commercials#sthash.aqCVw730.dpuf
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