Reducción en el consumo de bebidas con impuesto después de la implementación del impuesto en México

Reducción en el consumo de bebidas con impuesto después de la implementación del impuesto en México



 "

REDUCTION IN CONSUMPTION OF TAXED BEVERAGES AFTER THE EIMPLEMENTATION OF THE TAX IN MEXICO.



The
Carolina Population Center at the University of North Carolina and the
Instituto Nacional de Salud Pública have estimated changes in household
purchases of beverages over the complete year of 2014, since the one
peso per liter excise tax on sugar-sweetened beverages took effect
(January 1, 2014).The tax of approximately 10 percent applies to
nondairy and non-alcoholic beverages with added sugar.

The data
comes from a commercial panel of consumers that contains information on
purchases of beverages from households living in 53 cities with at least
50,000 residents. The model adjusts for the pre-existing downward trend
of taxed beverages since 2012 and for macroeconomic variables that can
affect purchases. Preliminary results show a 6 percent average decline
in purchases of taxed beverages over 2014 compared to pre-tax trends.
This difference accelerated over 2014 and the reduction compared to
pre-tax trends reached 12% by December 2014. All socioeconomic groups
reduced purchases of taxed beverages. Reductions were higher among lower
socio-economic households, averaging 9% decline over 2014 compared to
pre-tax trends and up to a 17% decline by Dec 2014. Results also show
roughly a 4 percent increase in purchases of untaxed beverages over
2014, mainly driven by an increase in purchased bottled plain water (tap
water intake is not collected).

These preliminary results show
average effects in the population studied. Future research would provide
estimations on subgroups (i.e. large consumers of taxed beverages) to
assess differential effects.

These results are preliminary and are
currently under peer-reviewed publication. The study is funded by
Bloomberg Philanthropies and the Robert Wood Johnson Foundation.

The
research team included M. Arantxa Colchero and Juan A. Rivera,
Instituto Nacional de Salud Pública INSP and Barry M. Popkin and Shu Wen
Ng, University of North Carolina.

  "