Tuesday, 24 February 2015

Dove Real Beauty Video Body Acceptance


Published on Apr 14, 2013
Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.

Watch the whole experience at: http://dove.com/realbeautysketches
Join the conversation at: #wearebeautiful

And don't forget: YOU are more beautiful than you think!

Thursday, 19 February 2015

Ontario Health Feb 19,2015



Mr. Paul J. Murphy
February 19, 2015

Dear Mr. Murphy:

Premier Wynne has forwarded to me your correspondence to your MPP, Bill Mauro, sharing information about Obesity Thunder Bay.

I want you to know that our government shares your concern for the health and well-being of Ontario's children and youth, and recognizes the link between healthy weights and life-long health.

That is why in May 2012 our government appointed the Healthy Kids Panel to provide expert advice and recommendations to help meet our commitment to reduce childhood obesity by 20 per cent over 5 years.

In response to the panel's recommendations, Ontario launched the Healthy Kids Strategy to promote healthy weights by giving kids the best possible start in life, supporting healthy eating and building healthy, active communities.

You expressed concern over the stigma that children with weight issues face. Our Healthy Kids Strategy focusses on healthy kids, not just healthy weights, using positive health messages and programs that discourage bias around weight.

We also recognize that healthy kids live in healthy families, schools, and communities and strategies need to support everyone, including vulnerable populations.

I would like to commend you on your work with Obesity Thunder Bay and urge you to continue with your efforts.  By helping kids and their families lead healthier lives today, we can increase the chance that kids will become healthier adults.

Thank you for taking the time to write about this issue.
Sincerely,
ORIGINAL SIGNED BY
Dipaka Damerla
Associate Minister

c:  The Honourable Kathleen Wynne,  Premier Bill Mauro, MPP



Confidentiality: If you have received this email in error, please advise us through the Ministry's website at http://www.health.gov.on.ca/en/common/ and destroy all copies of this message. Thank you.
Confidentialité : Si vous avez reçu ce courriel par erreur, veuillez nous en informer sur le site Web du Ministère, http://www.health.gov.on.ca/fr/common/, et détruire toute copie de ce message. Merci.


    

Tuesday, 17 February 2015

Tobacco Jon Oliver Video Health Warnings

Published on Feb 15, 2015
Thanks to tobacco industry regulations and marketing restrictions in the US, smoking rates have dropped dramatically. John Oliver explains how tobacco companies are keeping their business strong overseas.

Connect with Last Week Tonight online...
Subscribe to the Last Week Tonight YouTube channel for more almost news as it almost happens: www.youtube.com/user/LastWeekTonight

Find Last Week Tonight on Facebook like your mom would:
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Follow us on Twitter for news about jokes and jokes about news:
http://Twitter.com/LastWeekTonight

Visit our official site for all that other stuff at once:
http://www.hbo.com/lastweektonight
Connect with Last Week Tonight online...
Subscribe to the Last Week Tonight YouTube channel for more almost news as it almost happens: www.youtube.com/user/LastWeekTonight

Find Last Week Tonight on Facebook like your mom would:
http://Facebook.com/LastWeekTonight

Follow us on Twitter for news about jokes and jokes about news:
http://Twitter.com/LastWeekTonight

Visit our official site for all that other stuff at once:
http://www.hbo.com/lastweektonight

Friday, 13 February 2015

Professional Fighting Men and Women Not Active Enough ?

 I , and many others, have been trying to sound the alarm with regard to the obesity crisis.  I want to express my appreciation to the United States Military for working to remove the stigma related to this complex food environmental issue. Explore and examine how many in the media continue to  shape and stigmatize individuals and at the same time sell JunkFood and WeightLoss Products.
    We can do better , a lot better , but we need a full examination of the issue and issues.And I believe we require a national investigation into the food environment. The war on Childhood Obesity took a new turn when the U S Military stepped in.  Here are a few links  that may help to deconstruct the Physical Activity Intervention Model.  I hope you enjoy and  find me and many others ,who are trying to engage in a conversation regarding Obesity. 
   Below are a few articles identifying Nations , who are addressing Obesity and Fitness.


http://www.military.com/military-fitness/weight-loss/troops-too-fat-to-fight

Germany
http://www.dailymail.co.uk/news/article-1091559/German-soldiers-fat-fight-Taliban-drink-boys-dry.html

United Kingdom

http://www.telegraph.co.uk/news/uknews/defence/10917716/Army-has-dropped-fitness-standards-to-allow-more-women-to-join.html

USA   
Below is a link to Mission Readiness

http://www.missionreadiness.org/


http://www.missionreadiness.org/2012/still-too-fat-to-fight/

  China
http://mobile.nytimes.com/blogs/sinosphere/2015/02/13/china-military-soldiers-weight/?referrer=

http://www.washingtonpost.com/blogs/worldviews/wp/2014/02/18/chinese-soldiers-are-getting-too-big-for-their-tanks/

Canada

http://www.torontosun.com/2013/07/29/out-of-shape-soldiers-a-national-threat-obesity-expert

Too Fat To Work
http://www.dailymail.co.uk/news/article-2897024/Couple-weigh-54-stone-claim-2-000-month-benefits-fat-work-use-pay-3-000-dream-wedding.html











Wednesday, 4 February 2015

Anti-Stigmatization Program for Mental Disorders






Proposal
Anti-Stigmatization program for mental disorders in south eastern Austria and Slovenia

Lecture program: Current Issues in Health Policies
Winter Term 2014/15

Authors:



Anna-Sophia Bilgeri
1410360014


Katharina Diernberger
1410360007


Michelle Falkenbach
1410360022


Ross Hadfield
1410360016


Lisa Hasenöhrl
1410360024






Abstract
An estimated four out of fifteen people in the European region suffered from anxiety and/or some kind of depression in 2014. These people do not only suffer from the illness, they also have to cope with the stigmatization they face due to their illness (WHO, 2014).
Accordingly, the European Commission claimed the reduction of stigmatization to be one of their goals in the Green Paper of the World Health Organisation (WHO, 2005). It is therefore essential that the member states of the European Union collaborate to focus their attention within the field of mental health. The following proposal presents a strategy as to how countries can limit the stigmatization of people suffering from mental illness in Slovenia as well as in the cross border region to Austria.
A questionnaire identifies individuals at risk or those already suffering from a mental disorder and is used as a tool for the general practitioner (GP) to open a dialogue between GP’s and their patients. This dialogue is the first step in early detection and prevention of severe outbreaks of mental illnesses. If the GP then, after discussing the results of the questionnaire with the patient, finds the patient to be at risk of suffering from a mental illness, they will get referred to a psychologist in order to receive professional treatment.
Early detection and prevention of mental illnesses leads to: less chronically ill people, immense cost saving as a result of less unemployment, a reduction of days off from work, and early retirement all due to mental illness. The ultimate goal is for a mental illness to be perceived as a treatable illness such as a physical illness. Thus the stigmatization of people suffering from mental illnesses will be reduced and it will become more common to talk about mental health problems.


Table of contents




 

2         List of Abbreviations



C
Consultant
EU
European Union
e.g.
Example given
GP
General Practitioner
LBI
Ludwig Boltzmann Institute
MM
Marketing Manager
PM
Project Management
PMA
Project Management Assistance
SP
Sample Patient
SO
Seminar Organizer
S
Staff
StS
Stakeholder Sample
St
Stakeholders
TF
Task Force (core project team)
WHO
World Health Organization


According to statistics, 1 in 4 people will experience some kind of mental health problem in the course of a year. The reason these affected people are, in most case, not likely to seek help is due to stigmatization (WHO Regional Committee for Europe - 63rd session, 2014). In order to reduce the stigma of mental illness, the way we as a society talk about mental disorders and how we act towards those affected are eminently affiliated and must be altered (WHO, 2005).
As a task force of the Ludwig Boltzmann Institute (LBI) focusing on health promotion and research in mental health, tackling stigmatization among the mentally ill is the first step towards helping to cure their illness. In the regions of Eastern Austria and in the country of Slovenia, this task force will attempt to reduce stigmatization by increasing the knowledge and awareness of the general public through the creation of open dialogues between general practitioner’s and their patients in regards to mental health.
Stigmatization is an attitude based on preformed ideas where people that are different from the social norm are discriminated, devalued and shunned upon (Patrick & Watson, 2002). People suffering from a mental illness are amongst those most tortured by societal stigmatization. Not only are these people struggling with an illness, but they are also burdened by societal views regarding their illness, making it more difficult for the affected people to seek the help they need (Patrick & Watson, 2002).
There are different types of stigmatization, which influence mentally ill people in a negative way. The main distinctions are self- and public stigmatization, whereas the later has an extensive impact on the system of support and the community (Corrigan, Druss, & Perlick, 2014). Public stigma consists of three different parts: first and most importantly, societal fear in regards to people who are mentally ill. Fear evolves out of misperceptions and lack of knowledge leading to the discrimination and abuse of those that do not fit in. The second and third parts dealing with public stigma have to do with misconceptions. It is believed that people with (severe) mental diseases are not able to show responsibility, think and live their lives, and therefore must be placed under the control of another person. The third prejudice is that they have to be cared for because they are like children. These factors, mainly formed through the impact of the film industry, lead to public stigmatization making itself most known in the forms of withholding help, forced treatment and avoidance.

In addition to public stigmatization, many people are suffering from self-stigma as well. This can come in the form of low self-esteem as well as righteous anger (Patrick & Watson, 2002). A further element of self-stigma can be that “the person seems to accept a negative stereotype and either becomes ashamed or simply hides some element of their make-up that they perceive is unacceptable to others” (Saldivia et al., 2014)
In 2014, out of 83 million people between the ages of 18 and 65, an estimated four out of fifteen people living in the European region (all member states of the European Union (EU) including Iceland, Norway and Switzerland) have suffered from anxiety and/or some kind of depression (WHO Regional Committee for Europe - 63rd session, 2014). According to a study conducted by Wittchen in 2011 (Wittchen et al., 2011), the rate of people in the EU suffering from at least one out of 27 mental disorders amounted to 38.5%. The highest prevalence had been found in anxiety disorders affecting 70 million people, followed by unipolar depression and insomnia affecting 30 million people and somatoform disorders, affecting 20 million people (Wittchen et al., 2011).
In 2012 about 800.000 citizens within the European region committed suicide, 11.4 out of 100.000 people. Men are 3.5 times more likely to commit suicide than women in high income countries and about 4 times more likely in middle and low income countries. More than 90% of these deaths can be linked to mental illness (WHO, 2014).
As a program aiming to raise awareness and reduce stigmatization towards mental disorders, HealthCheck has chosen to focus on two areas: Slovenia and southeastern Austria in order to provide the citizens with information and develop a sustainable change in behaviour and attitude. As Slovenia, a member state of the EU, still faces several severe challenges concerning mental disorders, the country has been chosen in its entirety to be a special target region for the implementation of the program. Furthermore, cross border relationships with Austria provide an already existing network, and thus, Slovenia and the three eastern most provinces of Austria (Styria, Carinthia and Burgenland) have been chosen as well.
Slovenia shows a male suicide rate of 34 out of 100.000 and a female rate of 10 out of 100.000. About 28% of all Slovenians suffer from a neuropsychiatric disorder each year. Similar numbers in regards to neuropsychiatric disorders have been found in Austria amounting to 31.6%. The suicide rates, however, are slightly lower: 24 per 100.000 for men and 7.4 per 100.000 for women (Department of Mental Health and Substance Abuse, 2011a, 2011b).
In general, suicide is directly linked with the quality of life and general mood of that person. In the year 2006, it was recorded that 70% of the male population in Austria had been predominantly happy, whereas for women, the amount was only 64.6%. In the province of Styria men and women had been happier than the average person with 76% and 70.6% respectively. In Carinthia the statistical results showed the Austrian average. Noticeably different were the results of the people living in Burgenland, there the values showed 67% for men and 61% for women depicting values below the Austrian average. Data also collected in 2006 shows that 6.7% of Austrian men and 10.9% of women suffered from depression and the trend notes that the prevalence increases with age.
Between the ages of 15 and 44 only 3.8% of men and 6.5% of women are affected. Values for men between the age of 45 and 64 show a depression rate of 9.4%, which increases up to 19% in those people over the age of 64. 14.4% of the women between the ages of 45 and 64 are depressed, and approach the same value as men in old age. While men from Burgenland and Styria seem to be in the Austrian average with 6.1% and 7%, Carinthian men seem to suffer less from depression with only 4%. The values for women are remarkably higher than the ones for men, ranging from 9.2% to 12.1% (Klimont, Kytir, & Leitner, 2007).
In comparison, Slovenia showed the lowest self-reported rate of depression in the European Union with a depression and anxiety rating of only 3% in 2007. In contrast to this low percentage, 2.910 people per 100.000 had been treated in outpatient facilities, 2.550 per 100.000 in psychiatric beds and nearly 580 per 100.000 in mental hospitals. Expenditures for psychiatric medication, especially for the treatment of bipolar disorders, psychotic disorders, general anxiety disorders and mood disorders amounted to $ 2.913.613 USD in 2010 per 100.000 people. In comparison, the Austrian health system is more expensive amounting to approximately $ 3.500.000 USD per 100.000 (Department of Mental Health and Substance Abuse, 2011a, 2011b).

In addition to the human dimension of mental health, the economic costs of mental disorders are increasing. In 2010, the economic burden of people suffering from mental illnesses in Europe was €798 billion. The most costly mental illnesses had been mood disorders [€113.4 billion], psychotic disorders [€93.9 billion], anxiety disorders [€74.4 billion], addiction [€65.7 billion], sleep disorders [€35.4 billion], personality disorders [€27.3 billion] and somatoform disorders [€21.2 billion] (Olesen et al. 2012).
According to the Annual Report of the Chief Medical Officer in the United Kingdom, in 2013 only 10% are treatment costs and medication. 90% of the costs resulting from depression are because of absenteeism and unemployment: “More than 11% of the NHS budget is spent on treating illness – but the indirect costs from unemployment, absenteeism and presentism can be higher. These indirect costs totalled £30.3 billion in England in 2009/10 across all mental illnesses, compared with direct health and social care costs of £1.6 billion.” (Knapp & Iemmi, 2014)
Comparing the treatment- and medication costs of mental disorders, Schizophrenia was shown to be the most expensive amounting to approximately 7500€ per person per year in 2004, followed by bipolar disorder and alcohol addiction with 6000€ and depression and drug addiction with 4000€. Taking into account the number of individuals who are suffering from mental diseases, depression accounts for more than one third of the expenditure (Vieth, 2009).
Goal: The overall goal is to reduce stigmatization through increasing the awareness regarding mental illnesses whereby creating an early detection & prevention program, allowing for the empowerment of citizens affected and resulting in the sustainable integration of mental health within the accepted health concept.
Objective of the task force: To reduce stigmatization by increasing knowledge and awareness through the creation of an open dialogue between general practitioner’s and patients regarding mental health in south-eastern Austria and Slovenia.
Objective specification:
1.      Beginning in the first quarter of 2016 and finishing the pilot period in the fourth quarter of 2019, HealthCheck will have reduced the problem of self-stigmatization of mentally ill people in their intervention area by raising awareness due to the distribution of knowledge.
2.      Within four years, HealthCheck will combat exterior stigmatization by shaping the mind-set of the entire population in the intervention area by transferring easily comprehensible knowledge.
3.      Within the first year of intervention, HealthCheck will educate in regards to the complexity and the increasing number of mental health problems. They will also be coached so that they feel secure (and have enough evidence based knowledge) enough to properly and effectively interact/communicate with potentially mentally ill patients.  
4.      Within the duration of the pilot project and beyond, HealthCheck will increase the early prevention of mental illnesses by implementing an annual mental health check in addition to the already existing physical check within every general practioniers’s office in their intervention area.
5.      HealthCheck aspires to equalise physical and mental health in order to acquire proper finances for the treatment of mental health issues from the insurance companies. In addition, the pilot project will focus on making mental health a more political issue in order to create a binding framework creating conditions for mental health promotion and treatment.
6.      Within the pilot project period, HealthCheck intends to reduce the number of severely mentally ill people with the need for long-term care. This is beneficial to society because: a) It allows for higher quality of life for the mentally ill people and their direct environment and b) the amount of money that will be saved in the long-run by reducing treatment costs as well as diminishing the economic burden of mental health issues is significant.
7.      Within the pilot project period and beyond, it is HealthChecks’ ambition to reduce the economic burden of mentally ill people by decreasing the number of suffers forced into early retirement, curbing the amount of spent on unemployment benefits due to mental illnesses and lowering the number of people who are forced to take sick leave due psychological issues such as stress and depression.
HealthCheck targets all public general practitioners in Slovenia as well as those residing in the Austrian provinces of Styria, Carinthia and Burgenland and their patients. Austrian Statistics stated that 80% of the population older than 15 have visited their GP in 2009 (Statistik Austria, 2010). Within this group, HealthCheck is attempting to detect mental issues at an early stage through their questionnaire as well as focus on those people with severe mental disorders by referring them to the psychologist for more intensive treatment. A further objective is to raise awareness regarding mental health as well as the variety of mental illnesses by making HealthCheck a mandatory addition to the physical assessment, thus reducing exterior stigmatization.
According to data of the statistical office of Slovenia: in 2014 there were about 2.070.000 people living in Slovenia. In Austria, the provinces of Styria, Carinthia and Burgenland have populations of, respectively, 1.207.202, 556.398 and 285.006 people – this southeastern region of Austria amounts to a total population of 2.048.606 people according to the figures of Statistic Austria from 2014. (Statistik Austria, 2014)
The target region was chosen to enforce the cross-border cooperation and collaboration between one developed and one less developed country in terms of mental health prevention as well as to ultimately reduce stigmatization concerning mental disorders. 
This cross-border collaboration was first conducted by the organisation European Territorial Cooperation (ETZ Europäische Territoriale Zusammenarbeit), in a program that was implemented from 2007 until 2013 and focused on a sustainable collaboration for a stronger integration of the cross border region and their socio-economic development following the principle of equal opportunities (ETZ, 2015).
In 2014, a new program was started focusing on integrated economic growth that shall be conducted until 2020. In order to provide mental health and well-being for the population within this program, HealthCheck should be introduced in this area. In order to ensure that the majority of people would be reached through HealthCheck while using the provided financial resources, the broader region of Eastern Austria including Slovenia as a whole was considered.
In Austria, four out of five people visit their general practitioner once every year. The relationship of women to men is 82% to 76% (Statistik Austria 2010). According to a publication from the ÖÄK, (Österreichische Ärztekammer; Austrian chamber of physicians) in 2012 the GP’s should have focused on early prevention of mental illnesses and, furthermore, subsequently referred those affected to specialised physicians if necessary. Ideally, the GP would strengthen their “gatekeeper”- function, serving as a first contact point for patients with mental illness, as well as representing a person of trust that patients and their families are able to confide in. In conclusion, the physicians should stay a person of trust (ÖÄK, 2012).

In addition, Austrian and Slovenian physicians have the duty to further their education by attending numerous medical conferences per year, as well as using a functioning electronicaldata system for the transfer of medical data (ÖÄK 2012; Department of Mental Health and Substance Abuse, 2011a, 2011b).
In the target region there is an approximate total of 1.631 public GP’s. In 2015, the following statistics were reported: 600 GP’s worked in Styria, 288 in Carinthia and 143 in Burgenland. In Slovenia, approximately 600 GP’s had practices in the year 2012 (Ärztekammer für Burgenland/Steiermark/Kärnten am 26.01.2015; Vuckovic et al., 2014).
HealthCheck is focusing on the reduction of stigmatization and the early detection of mental illnesses. These problems will be addressed in a proposed change regarding the perception of mental illnesses by an attempt to equalize the importance of physical and mental illnesses. This process will be stimulated through a questionnaire filled out by the patients in their respective GP offices. The questions concerning mental health will be located on the flip side of the already existing questionnaire regarding physical health. This step will lead to the perception of mental health being an integrated part of a person’s overall health status. Patients will fill out the questionnaire while they are waiting to be called into their appointment. The questionnaire will be entered in by the reception staff and calculated by the extension software program of PGP EDV software. The GP will then receive the results and will be able to discuss with the patient in the case that the questionnaire showed any “warning signs” pointing to a deviation of a healthy mental status. At this point, the GP can open a dialogue with the patient concerning their mental health status and refer him to a psychologist if necessary. GP’s will no longer have the authority to prescribe pharmaceutical drugs relation to mental health. Patients are then able to discuss possible issues with a trained professional in a free consultation session with a psychologist and then decide if follow-up treatment is necessary. Ideally, this follow up treatment, if necessary, will be covered, in full, by the insurance companies. This described sequence of actions will help detect mental illnesses at a very early stage and prevent more severe outbreaks in later stages. Seeking help in the early stages of an illness will prevent the patients from spiralling into a deeper state of that illness making it much harder to escape and even more difficult to treat.

The implementation of the questionnaire as a core element goes hand-in-hand with an accompanying campaign: flyers and brochures for both GP’s and patients, informing all parties of the implementation process as well as posters will be put up in the various GP practices and available to take. GP’s will be asked to attend a mandatory training session offered one week a month for the first six months of the pilot program. Training session will last for five hours so that the GP’s are introduced to the concept, are able to fully understand the meaning and effect of the HealthCheck program and most importantly, that they know how crucial their role is in this process. Each GP will visit a 5h training session to be introduced to the HealthCheck program in general, the questionnaire and deepen their knowledge regarding mental health. Associations will sponsor these seminars in cooperation with the European Network for Mental Health Promotion ENMHP.
-       Press conferences with media representatives will take place at the beginning of the kick-off phase (including all stakeholders) as well as at the beginning of the implementation phase so as to create a strong communication network and keep all partners informed about the actual pilot projects status.
-       Informational material (e.g. brochure) regarding the questionnaire, the questionnaire itself and information about the seminars for GP’s will be sent in printed form by post and via email to the GP´s offices.
-       A survey measuring the level of stigmatization will be sent twice (pre-survey in the kick-off phase and post-survey at the end of implementation process) in order to evaluate the effect of the program.
-       The seminars for all public GP’s in the target region (1.631 GP’s) will take place within the kick of phase and cover a period of six month (provided by medical camber of GP’s of Austria/Slovenia).
-       Flyers and brochures (info material) will be given to patients to explain the referral process and will give some more details about mental disorders and the possibilities as to how to treat them.
-       There will be various press releases as well as dissemination via social media (Facebook, Twitter, etc.) networks stating the success of the project after conducting the evaluation phase and also during its implementation to continue to raise the awareness of citizens.
-       A web page will be created stating the objectives of HealthCheak and how the project works. The site will be regularly updated and monitored and will provide answers for the most frequently asked questions. The web page will also provide further information about mental illnesses and stigmatization.
-       The posters promoting HealthCheck will be put up in the waiting rooms of the GP’s practices to enhance patients’ consciousness about the program.
A very important critical success factor is the motivation of GP’s to cooperate due to the additional time needed per patient to talk with them about their mental health status if recommended by the results of the questionnaire.
-       Under the Hippocratic oath taken by all medical professionals, it is their duty first and foremost to help patients.
-       The implementation of the questionnaire will save the GP´s time due to the fact that many people consult a GP in order to have someone to talk to. Many elderly people feel very lonely and need someone who listens and talks with them. Those people would be referred to life coaches to provide them with an interlocutor and not occupy the resources of the GP.
The lack of willingness to cooperate due to a lack of experience and social empathy for mental health patients (stigmatization of mentally ill patients among doctors) might cause severe challenges.
-       In fact, the stigma a GP might have towards the mentally ill will be reduced because of the changed attitude towards mental illnesses. Not only will mental and physical health be put on the same level as far as treatment possibilities are concerned, an open dialogue will help to make mental illnesses less taboo. As soon as mental illnesses are seen as something “normal,” something that could potentially affect anyone, the stigmatization will decline.
Furthermore, patients have to understand the questionnaires and GP’s office staff must be able to assist them in case of any misunderstandings or questions from the patient’s side.
-       The informational material sent in advance to the GPS’ offices would reduce this potential risk factor. It will give the office staff the knowledge and ability to explain the questionnaires and help with any concerns that might arise.
The motivation of the patients to accurately fill out the new questionnaire and subsequently, if necessary see a psychologist after the referral.
-       As patients have wait in the waiting room, they will have enough time to fill out the additional part of the questionnaire in regards to their own mental health.
-       For people who are really in need of help, this opportunity might be a good incentive to take a first step to communicate their problems and concerns.
-       Some patients may realise, due to the questionnaire results, that they need help and can receive this help by seeing a psychologist.
Enough financial resources are necessary to bring all parts of the campaign into action. Therefore, a precise and accurate financial resource plan has to be developed.
-    As seen on page 29 of this proposal, the economic burden that affects each country without the use of HealthCheck is phenomenal.  Therefore, the project team sees no reason that substantial financial support will not be given for its implementation.
Another crucial factor for the projects rollout is the potential future funding sources and cooperation with new stakeholders.
-       Stakeholders were chosen, precisely in the given order so as to assure further funding for the project.
-       The idea of the four-year plan in cooperation with the evaluation tools is to show the stakeholders, the ministry’s of health and the insurance companies how much they stand to save by further investment in HealthCheck.
Developing an individualized questionnaire that is accurately able to detect mental illnesses is another essential success element.
-       The questionnaire must be easy to understand for the overall population, avoiding misunderstandings or ambiguous wording. Additionally, the valid significance of the questionnaire must be tested before it is implemented.
A sufficient number of psychologists or well-educated psychological staff must be available to treat people with mental illnesses if a sudden increase in the number of patients seeking psychological help occurs.
-       As the number of detected patients with mental illnesses will continually grow, there is a need to broaden the psychological network so that it can cope with these circumstances. Therefore, it is important to promote additional training for medical staff regarding mental illnesses and support further occupational groups in the mental health sector. A possible concept could be the introduction of a qualified position somewhere below a psychotherapist standing and above that of life coaches, who would then be able to offer their services in addition to psychologists and psychotherapists.
A future challenge will be the referral of many patients who are not able to afford psychological treatment without sufficient financial support.

-       If the HealthCheck network expands, different consultancy opportunities would be created and/or less expensive treatment outlets would be offered through the introduction of further, qualified mental health positions.
-       In addition, adolescence and students should be better informed about the possibilities of funded treatments offered by their respective countries as well as the possibility to get free consultancy sessions.
-       Furthermore, the access to financial support for psychological treatment for young people should be widened, driven by the fact that it is much cheaper for the government to overtake these costs than to compensate the huge expenditures of non-productive working time that a mentally ill person produces (see Economic Burden on page 29).
-       In the long term, the health insurance companies should overtake the expenditures of psychological treatment because it is cheaper than the follow up costs that might occur if the mental illness is not treated (see Economic Burden on page 29).
For an effective realisation of the program, prior definition and further monitoring of outcomes, outputs and deliverables are essential. In the following points listed below, these aspects of HealthCheck will be elaborated.
The deliverables will be developed during the first phase: “Planning & Concept” of the pilot Projects Structure Plan PSP, which takes half a year:
-       The questionnaire is to be filled out by the patients in their respective general practitioners’ practices.
-       Informational material for GPs’ practices and for the staff, psychologists, psychotherapists, and psychiatrics will be made readily available.
-       Informational material/brochures for patients referred to a psychologist after having filled out the questionnaire will be distributed.
-       Posters advertising the HealthCheck campaign so that the GP’s can promote the program in their office and waiting rooms will be sent.
-       Two kinds of surveys for the evaluation of the project: the first will be sent to the GPs’ offices in the Kick-off phase of the project and the second will be sent out after the implementation phase has been completed.
The experience and knowledge gained through the program will be shared with the community through different channels:
-       The results of the evaluated questionnaire and its impact on stigmatization will be communicated to the Ministries of Health in Slovenia and Austria in order to provide the necessary information and statistics for the funding of further projects and reforms.
-       The programs’ final report will be given to all stakeholders in order to inform them about the success rate and so that it can be used for further research
-       To communicate the success of the pilot project to the media in order to inform the public.
-       Promoting an open dialogue about mental illnesses in society between GP’s and patients and within the general population.
-       Curbing stigmatization through equalising the perception that people have regarding physical and mental illnesses.
-       Decreasing stigmatization of GP’s towards their patients regarding mental illnesses through training seminars as well as through the creation of an open dialogue about mental health and how to make it “normal” to talk about.
-       Reducing self-induced stigmatization of people affected by a mental health illness by giving mental illness the same status as physical illnesses; so that people with mental health problems will no longer feel different and discriminated against amongst their fellow citizens.
-       Minimizing the number of days off from work due to mental illnesses à high cost saving for the employers and health insurance providers. (See Economic Burden in the appendix).
-       Improving the health status in the target region would then lead to a more efficient work force and a more harmonised family life.
-       Reducing the number of suicide victims due to early detection of mental disorders and the focus on prevention.
-       Sinking the number of chronic cases of mental illnesses as a result of prevention and treatment in an early stage of the illness.
-       Granting affordable psychological treatment in the long run for all affected persons due to the possibility to prove to the insurance companies the cost saving effect of early prevention through psychological treatment. By preventing a mental illness from reaching a chronic stage, HealthCheck is limiting the number of early retirement cases and the number of employees that take sick leave due to the effects of their chronic mental illnesses, thus saving money (see Economic Burden on page 29).
-       Lowering the expenditure on pharmaceuticals for chronic mental illnesses (due to early intervention).
The name HealthCheck was chosen for the program to communicate that mental health is also a part of the overall health status. This HealthCheck logo is inspired by an already existing one and was adapted to the needs and structure of this program (http://www.logomoose.com/logo-design/healthcheck/). In the event that the realisation of the program takes place, the logo would be redesigned. Both, physical and mental health must be fulfilled in order to assure a state of “health,” as stated in the WHO Ottawa Charter of 1986. The heart within the logo symbolises feelings, but also stands for physical health. The brain describes rationality and mental health. In the HealthCheck program both aspects will be addressed and guarantee the health of a person. The chosen colours emphasize our message: the light blue stands for calmness and relaxation and promotes physical as well as mental alleviation. The light blue colour also enhances self-expression and the ability to communicate needs and wants that people might have concerning their health. Grey, on the other hand, reflects a lack of emotions that people suffering from depression or other mental illnesses experience. Mental illness can also be seen as a grey shadow over the affected person’s life. At the same time, grey presents solidity and stability and can be perceived as a relief from chaos.
As effective project tools to plan and structure the activities and competences, a project structure plan and a gantt chart were developed. The project structure plan gives an overview of all work packages as well as the different stages that they find themselves in. The gantt chart additionally considers the project time frame (visualised in individual quarters, milestones are coloured blue) and the responsibilities for each work package (abbreviations can be found in the List of Abbreviations on page iv).



Table 1 Gantt Chart

TASKS
RESPONSIBE
2016
Q1
2016
Q2
2016
Q3
2016
Q4
2017
Q1
2017
Q2
2017
Q3
2017
Q4
2018
Q1
2018
Q2
2018
Q3
2018
Q4
2019
Q1
2019
Q2
2019
Q3
2019
Q4
1
Planning / Concept

















1.1
Define work packages
TF
















1.2
Gather Research "Desk Analysis"
LBI & TF
















1.3
Project Management
PM & PMA & TF
















1.4
Establish Best & Worst case scenarios
PM & PMA & C & TF
















1.5
Specify concept and content for GP Education (seminars)
TF
















1.6
Define survey and evaluation indicators
TF
















1.7
Select a questionnaire
TF

M














1.8
Acquire Partnerships
TF & MM
















1.9
Rent Seminar facilities
PM & PMA

















Establish a complete & implementable project

















2
Kick off

















2.1
Press conferences with stakeholders & Eastern Austria)
TF
















2.2
Distribution of Question. to GPs
PM & PMA
















2.3
Distribution of "Info-material"
PM & PMA
















2.4
Educate GPs
TF + SO



M












2.5
Distribute Evaluation / Survey via a stigma scale
PM & PMA

















Open dialogue between GPs & patients - increasing referrals


















Increase acceptance and reduce stigma of GP

















3
Action / Implementation

















3.1
Information distribution to patients
PM & PMA
















3.2
Filling out Questionnaires
P  (GP+S)












M



3.3
Conversation between patient & GP regarding mental health
GP & P
















3.4
Referrals psychologists
GP 

















Return of filled out question.


















Table 1 Gantt Chart (continued)


















TASKS
RESPONSIBE
2016
Q1
2016
Q2
2016
Q3
2016
Q4
2017
Q1
2017
Q2
2017
Q3
2017
Q4
2018
Q1
2018
Q2
2018
Q3
2018
Q4
2019
Q1
2019
Q2
2019
Q3
2019
Q4

Mental and physical treatment equality

















4
Monitoring & Control

















4.1
Completed monitoring and controlling assessment
LBI & TF
















4.2
Meetings
StS
















4.3
Risk Management
TF
















4.4
Updating project plan
TF & StS















M

Get target samples feedback


















Re-evaluate project plan, if necessary

















5
Evaluation

















5.1
Feedback
SGP & SP & TF & LBI
















5.2
Project management evaluation
TF
















5.3
Holistic program evaluation
TF & LBI
















5.6
Collecting of significant data generating concrete results
TF & LBI & St















M

Evaluate data and generate definite results


















Compile gathered statistics for further research

















6
Rollout

















6.1
Development of sustainability Plan
TF & StS
















6.2
Introduction of tablets
TF & StS
















6.3
Broaden the regions / Acquire new countries
TF & StS
















6.4
Acquire further funding possibilities
TF & StS
















6.5
Institute a new media plan
TF & StS
















6.6
Encourage further research
TF & StS

















Ensure sustainability


















Table 2 Project Structure Plan

1. Ludwig Boltzmann Institute (LBI)
HealthCheck acts as a task force of the Ludwig Boltzmann Institute (LBI), specifically, for the “Health promotion research institute” focusing on mental health. The task force requires a well-regarded organization that is respected and has the capacity for strong quantitative analysis. With this strong base, the initiatives will have a greater scope for implementation and acceptance. This is essential for the success and sustainability of the HealthCheck pilot project. This venture will need to draw from the skills and resources of the LBI in order to attain a solid analytical foundation so that its performance can be showcased. As the institute is known for its research abilities and capacities, the results obtained by HealthCheck will secure further funding and ensure sustainability. The LBI can only benefit from this cooperation as our task force is contesting an area, mental health, which the institute is currently not focusing on. So, the LBI stands to gain valuable data with which it may conduct research and publish results. Through this collaboration the LBI will also have a team directly engaged in the area of mental health, which it is currently not (Ludwig Boltzmann Institute, 2015).
2. Bilateral ETZ program Austria-Slovenia
The bilateral agreement ETZ is focused on the boarder regions between Austria and Slovenia, which make up the poorest and most affected regions of the respective countries. HealthCheck will collaborate with the existing program between the two countries specific regions and extend it to cover all of Slovenia. Due to the arrangements and already strong connections between the European regions, HealthCheck would like to strengthen this partnership as well as increase investments in Slovenia, which will hopefully lead to an expansion of its economic and social status so as to be more in line with ideal European Union standards. Through this cooperation, the program also offers a gateway for leading experts, policy makers and health economists to ensure a smooth entrance into the region (Regionalmanagement Graz und Graz-Umgebung, 2015).
3. Federal Ministry of Health (Austria)
As seen below in Point 4.
4. Ministry of Health (Government of the Republic of Slovenia)
HealthCheck is focusing on the development of a new strategy for early intervention and prevention of mental health disorders. This cooperation with the ministries offers them a great capacity for future budgetary savings. The ministries will help organize seminar facilities, develop educational material for the medical staff and help to promote and back the program in order to generate the support of the communities, while reducing the barriers in regards to the acceptance of the program. New programs in the medical universities will be developed, focusing more intensely on the subject of mental health, and will increase the awareness and importance of this aspect of medicine by making it “more equal” to physical health. (Bundesministerium für Gesundheit, 2015; Republic of Slovenia, Ministry of Health, 2015)
5. The Austrian Medical Association
As seen below in point 6.
6. Slovenian Medical Chamber
The Austrian Medical Association and Slovenian Medical Chamber are both highly influential.  HealthCheck would require the seminar-training program to be included, and preferably mandatory, in the choice of further education programs that practitioners need to complete yearly in Austria and every 7 years in Slovenia. It would also be beneficial to require Slovenian practitioners to attend seminars on a yearly basis. HealthCheck will be offering free educational seminars to the practitioners in each country. With this cooperation, the medical practitioners will be gaining valuable free education (Österreiche Ärztekammer, 2015; Zdravniška zbornica Slovenije, 2015).
7. ENMHP (European Network for Mental health Promotion)
HealthCheck would benefit by collaborating with ENMHP due to the expertise that ENMHP has in regards to education. HealthCheck would utilize the experience in education for the development, facilitation and presentation of the seminars for the benefit of doctors. This is mutually prosperous because this enhances the promotion of mental health through educational seminars (European Network of Mental Health Promotion, 2015).
8. Austrian Federation Association for Psychotherapy
As seen below in point 9. (Slovenian Psychologists’ Association, 2015)
9. Slovenian Psychologists’ Association
With the structure of the pilot program, there will be an increased demand for psychologists. It would be a great asset if the association were to develop accreditations for students of psychology to attain licenses in the field other than those of “life coach”, “psychotherapist” and “psychologist”, but rather something in between as well; a license that would allow for more counseling possibilities for

those suffering from a mental illness. Through this cooperation, HealthCheck will benefit from educational material, experts in the field as well as being able to establish a greater connection between GP’s and psychologists (ÖBVP, Österreichischer Bundesverband für Psychotherapie. 2015).
10. Austrian Insurance Associations
As seen below in point 11.
11. Slovenian Insurance Associations
HealthCheck will develop a business relationship with both countries insurance associations for networking purposes. This will allow HealthCheck to lobby for the questionnaire to be covered financially through the annual medical check up as well as to increase the number of allocated psychologist visits. This will support the future sustainability of the program (Hauptverband der österreichischen Sozialvericherungsträger, 2015; Government of the Republic of Slovenia, 2015).
To display more precise and detailed planning, the stakeholders and their position will be presented in the following chapter. The chart gives a good overview of their influence and participating roles in the project.
Furthermore, the finance plan explains in detail the expenditures and investments of the provided budget. The first chart provides the financial planning for the first year 2016, including the planning stage and the first half a year of the implementation stage. The second chart of the finance plan explains the expenditures of the subsequent three years from 2017 - 2019. It also includes the total spending taking an inflation rate of 2% into account.

Table 3 Stakeholder Analyses
Table 3 Stakeholder Analyses (continued)

Table 4 Finance Plan (for 2016)
Table 4 Finance Plan continued (for 2017-2019)

Since monitoring and evaluation is a crucial tool to assess the quality of a program, gather adequate data in regards to the program as well as setting priorities to develop further strategies, this chapter will provide an effective strategy for monitoring and evaluation (Bulanda et al. 2014). The HealthCheck program uses program evaluation in order to encompass routine monitoring and to, furthermore, evaluate and assess the process, results and impact of the interventions (Bertrand & Escudero 2002). While monitoring and process evaluation determines the scheduled realisation as well as the quality and coverage of the program, outcome and impact evaluation identifies changes in outcomes, such as variation in behaviour, attitude or interactions (Adamchak et.al. .2000). The evaluation plan distinguishes between program-based (input, process and output measures e.g. information received through program sources by statistics, surveys or other program records) and population based (outcome e.g. data provided by government documents or surveys with nationally representative samples) measurements (Bertrand und Escudero 2002).
Baseline information: Based on surveys prior to the intervention, data collection from Nongovernmental Organisations (NGO’s), national health facilities, mental health agencies or research centres the current status quo of the target region and population addressed can be described and analysed. This baseline information will be collected in cooperation with stakeholders and represents an essential factor in the outcome and impact evaluation HealthCheck undertakes further on (Adamchak et.al. 2000).
One standardised international measure of stigmatization of various psychoses is the Maristán Stigma Scale. This Scale consists of 38 statements respondents can agree or disagree with. These statements target stigma in personal, family and social life, attitudes of health professionals as well as stigma in the public sphere and work. The survey is based on a Likert scale from 1 (complete disagreement) to 7 (complete agreement) and is analysed by means of SPSS (Saldivia et al. 2014).
These indicators determine the process and especially the purpose of the program and focus on project management tools, education and training of participating GP’s, successful return of questionnaires and long-term cost reductions. For more detailed indicators, see Logical Framework on page 27-28. Quarterly stakeholder reports will provide permanent monitoring of the program and potential challenges and threats can be recognised and adjusted accordingly in the program.
These indicators can be categorised in short-, intermediate- and long-term indicators and provide essential approaches to measure the effectiveness of the program (Link et al. 2004).
The monitoring of the implementation process will be ensured by the measuring, on a regular and on-going basis, the realisation of the programs activities (e.g. through quarterly board meetings or staff reports).
For the majority of the indicators, already existing data and surveys were identified as adequate source of data. Furthermore, evaluation and monitoring will be carried through the use of both, quantitative and qualitative indicators as well as staff and outside evaluators. Additionally, participatory evaluation involving most important stakeholders will be an essential element of this HealthCheck E&M-plan (Adamchak et al. 2000).
Qualitative research will be used in process evaluation to measure stakeholder satisfaction, developing needs assessments, record local challenges and resistors or participant reactions to the intervention. HealthCheck methodologies therefore are focus groups, interviews with participants and key figures or observations.
Quantitative research enables the project team to measure results and impact of the program on the one hand and to incorporate the benefit of implemented activities for further dissemination of HealthCheck on the other hand (Bertrand und Escudero 2002).
Project members of the mental health task force of Ludwig Boltzmann Institute will perform the evaluation. Since the program is not merely a research study, the project team will not use a specific comparison group. The network of HealthCheck can use the evaluated data for further research and adaptation for an optimal dissemination approach. However, within the framework of four years, only short- and intermediate-term indicators will be possible to evaluate.
In the following, three pages, a logical framework for the program is shown including relevant indicators. Furthermore, the economic burden was calculated with the following assumptions - out of the 1.631 public general practitioners in the target area:
-       60% of the total number of GP’s in the target area will participate
-       60% of the patients attending the GP’s office will fill out the questionnaire
-       25% of patients fill out the questionnaire in the GP’s office will have a mental health issue
-       60% of patients having a mental health issue will actually use the referral and seek professional help
-       12.5% of (2) suffer from a form of depression

Table 5 Logical framework
OBJECTIVES
Measurable
INDICATORS
Means of
VERIFICATION
Important
RISK / ASSUMPTIONS
GOAL:
Reduce stigmatization through:
-          Increasing awareness regarding mental illness
-          Early detection & prevention
-          Empowerment of citizens affected
-          Integration of MH into accepted health concept
-          Intermediate: Increased number of referrals to psychologists and number of those making use of the referral among GP patients in the target region by 20% by 2018
-          Long term: Increased knowledge/awareness about mental health/illness among population in the target region by 2025
-      Number of publications and on-going presence in respective local and international media during and after implementation
-          Comparison of data with pre-test and post-test surveys (e.g. Maritan Stigma Scale)
-          Analysis of existing studies and data regarding stigmatization
-          Interviews regarding brand awareness and knowledge about Mental Health
-          Regular press conferences, publication of press releases and citation of project deliverables by external experts; analysis of press articles
-          Effective and efficient implementation of HealthCheck through cooperation with the HealthCheck network
-          Sustainable funding sources and long-term accreditation as an EU-project
-          Willingness and capability of target group to change their attitudes towards MH
-          Willingness and financial capacity of patients to seek help and make use of the referral
PURPOSE:
-          60% of public GP’s and staff are educated through info material and seminars addressing MH and its effect on the population
-          Target population in East Austria and Slovenia by using GP practices as an interface
-          GP patients are given the opportunity to articulate MH-issues based on questionnaire through conversation showcase any MH-issues through a questionnaire or conversation?
-          Opening a dialogue between GP’s and patients in regards to MH
-          Reduction of economic burden by cost saving regarding long term MH illnesses through early prevention
-          Creating and developing a sustainable network for MH in the program area
-          Equating mental and physical health by giving them same attention and value
Performance indicators for process evaluation
-          Short term: Number of returned and filled out questionnaires of GP patients in the target region by 2018
-          Number of training sessions attended by GP’s about 60% by 2018
-          Measure number of individuals who encountered HealthCheck by number of patients, who annually see a GP (estimation) in the target region by 2018
-          Increase the number of referrals and used treatments vs. how many are not referred or refuse referral in the target region by 2018
-          Long term: Percentage of cost reduction for insurance companies in the target area by 10% in 2018
-          Long term: Reduction in number of sick days among GP patients in the target region by 20% by 2020
-          Calculate number of returned questionnaires using IT-Software
-          Attendance lists for GP seminars
-          Numbers of GP visits based on existing data from project partners
-          Calculate number of pre and post economic burden through quantitative data - evaluation based on surveys, statistics and research
-          Comparison of referrals before and after implementation
-          Comparison of data regarding predicted percentage of mentally ill people already covered with treatment vs. the additional number due to questionnaire
-          Unclear communication of MH as an integral part of holistic health
-          Individuals with potential or already existing MH issues have to visit the GP, otherwise they cannot be detected by the program
-          GP’s understand the importance of the project and are willing to actively participate (Wittchen study)
-          People must be willing to fill out the questionnaire properly and read through the informational material
-          Individuals willing to make use of the referrals
-          Functioning referral network between GP’s and psychologists - best case psychologists in same office as GP’s
Table 6 Logical framework (continued)

-           
-           
OUTPUTS
-          60% of public GP’s in target region (ca. 978) are distributing questionnaires to their patients
-          Attending GP’s understand the structure of the questionnaire and start up conversations with patients regarding MH
-          All questionnaires are collected and analysed for further research
-          Brand HealthCheck and connection to mental health are recognized by 50% of GP patients.
-          Strong cross border network of MH between various stakeholders
Output indicators for effect evaluation
-          Number of filled out and returned questionnaires of GP patients in the target area by 2018 to the task force
-          Increase of knowledge and understanding of GP’s and staff concerning questionnaire and program concept in the target region by 2018
-          Increased number of illnesses detected and following referrals among GP patients by 25% in the target region by 2018
-          Calculate number of returned, filled out questionnaires using IT-Software
-           Focus interviews with sample of GP in project region
-          Obligatory meetings with stakeholders and project team
-          Calculation of cost saving using cost index and compare existing calculations with post-calculation taking implementation into account
-          Lack of understanding, motivation and support by GP’s to implement program as essential pillars
-          Lack of support from various stakeholders i.e. governmental agencies or chambers
-          Technical feasibility and willingness to print the questionnaire on the backside of the already existing physical health form
-          Logistic challenges of distribution, collecting and analysing data
-          Lack of funding and scarcity of financial and human resources concerning sustainable roll out
ACTIVITIES
-          Adaption, distribution and provision of the questionnaire
-          Developing and providing information within various channels (Flyers, Website, Poster, Seminars)
-          Informing GP’s and staff through seminars and info material
-          Informing stakeholders and providing results through monitoring and evaluation
INPUTS - SUMMARY OF PROJECT BUDGET:

See Finance Plan p. 22





Financial turn-out report as agreed in grant agreement
-          Defective distribution of questionnaires
-          Inaccurate wording of questionnaire or lack of educational quality in seminars
-          Language barrier/ lack of translation program
-          In-transparent procedures and lack of communication
-          Time needed for controlling and evaluation





When the positive outcomes of the HealthCheck pilot project have been proven through the analysis of the received data and the subsequent evaluation process, further funding partners will be engaged. This will help in the extension of the region the project targets with implementation across the rest of Austria and other eastern European member states. Main funding partners that could be brought on board are pharmaceutical and health insurance companies due to the benefits that can be gained by these two industries. This will help with securing sustainable funding for the program.
In order to optimize the communication process and minimize bureaucratic expenditure, the questionnaire will be completed on hand-held tablets; this will automate the process with the questionnaire.  The data entered in the tablets will be directly transferred to the GP and subsequently a referral will be sent to the health insurance provider. This innovative communication process enables time saving for the office staff as well as for the insurance companies. Through streamlining this process, there is also a cost saving effect regarding printed-paper and data entry. It will also further stimulate the reduction of the economic burden because a greater number of suffering individuals will utilize the referral if the process of gaining psychological treatment is simplified. Through this program billions of Euros can be saved on mental health expenditure. (See Economic Burden on page 29.)
With positive outcomes, the importance of this early intervention will be showcased, lobbied for and brought forward to the Ministries of Health who will make it mandatory for all GPs to screen for mental health issues using the questionnaire and increase the coverage to hospitals and other medical practitioners. With this reform, the economic burden of mental health issues will be reduced as well as the stigma attached to mental health.
The obtained data from the pilot project can be used to enhance further research regarding the stigmatization of mental illnesses as well as to justify the extension of the implementation in the EU.

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