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                    | Weight Bias A new multinational study by the Rudd Center published online April 28 in the International Journal of Obesity found
 similar levels of weight bias across four Western countries, including 
the United States. Despite high rates of obesity in each of the 
countries - Australia, Canada, Iceland and the U.S. - negative biases 
against individuals with obesity are clearly present, and more often 
expressed by those who believe obesity reflects poor willpower or lack 
of personal responsibility, according to the study. "We hope this 
research can stimulate broader discussions about weight bias and ways to
 reduce unfair treatment based on body size," said lead author Rebecca 
Puhl, Deputy Director of the Rudd Center.
 
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                    | TV Food Advertising to Children The Rudd Center has 
updated its previous reports on food-related TV ads viewed by children 
and adolescents to include 2014 data. Trends in Television Food Advertising to Young People: 2014 Update shows
 that categories with more advertising to youth in 2014, compared to 
2007, included candy, carbonated beverages, fast-food and other 
restaurants, and crackers and savory snacks, as well as yogurt and other
 dairy. Ads for bottled water and fruits and vegetables also increased, 
but these categories each represented less than two percent of food ads 
seen by youth.
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Rudd Center in the News 
A Huffpost Parents piece
 posted April 16 on The Blog by a dietitian and mother of two included 
five lessons she vowed to teach her children about weight and body shape
 - to help "inch away from weight stigma, weight bullying, disordered 
eating, eating disorders and body dissatisfaction, all of which 
compromise the mental and physical health of people everywhere." The 
piece cites Rudd's report, "Weight Bias: A Social Justice Issue." 
The Plate,
 a National Geographic feature on food, published an article April 15 on
 the topic of taxing sugary drinks and junk food, citing the Rudd 
Center's report finding that sugar-sweetened beverages are a major 
source of daily calories, especially for kids ages 2-18. 
If other jurisdictions want
 to follow the Navajo Nation's success in enacting a "junk food tax," 
they will need to tap into grassroots power and tout similar taxes as 
positive, not punitive, measures, according to experts including Renee 
Gross, coordinator of legal initiatives for the UConn Rudd Center. Gross
 noted in an April 7 article in Law360
 that the Navajo Nation couched its tax within a human rights framework,
 which gave it a loftier purpose and set it apart from similar 
initiatives floated by other communities. 
The Hill carried
 a piece by a University of Pennsylvania researcher about a study that 
reinforced our findings that parents can be misled about the 
healthfulness of beverages they provide to their children. "And with 
$784 million spent on advertising to promote sugary drinks," the April 6
 article noted, "it is no wonder parents are confused." 
UConn Rudd Center Director 
Marlene Schwartz was interviewed at length about her study showing that 
students can eat healthier and waste less with the updated federal 
school lunch standards. Her interview was the focus of an April 6 Inside School Food radio program, "Reading plate waste." 
  
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What's Simmering with Our Friends 
  
Prominent child and consumer advocacy 
groups have urged the FTC to investigate Google, citing deceptive 
advertising targeting children. The complaint letter from groups including Center for Science in the Public Interest and Campaign for a Commercial Free Childhood alleges that at least three examples of unfair marketing have been found in the YouTube Kids app. Common Dreams reported on the complaint. 
  
Salud Today featured an article and petition
 urging Taco Bell to stop selling sugary drinks to its customers. Taco 
Bell recently added six new sugary drinks to their menu including 
Manzanita Sol which has 56 grams of sugar in a 16-ounce drink – well 
over the daily limit recommended for children.  
  
Voices for Healthy Kids publicized an American Heart Association news article on
 a congressional hearing in which advocates who support healthier school
 meals urged lawmakers not to retreat from the USDA's new standards. 
  
Jamie Oliver's Food Revolution launched a petition drive
 to gain support for compulsory practical food education across the 
world, and obtained more than 600,000 signatures the first week. 
  
Leading public health researchers and 
scientists announced their support for proposed legislation in New York 
and California to require warning labels on sugary drinks to alert 
consumers to health risks related to excessive consumption. The group 
was organized by the Center for Science in the Public Interest and the 
California Center for Public Health Advocacy. CSPI featured an article on the announcement. 
  
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