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Rudd Center in the News 
  
Like tobacco, energy drinks
 such as Red Bull and Monster should be kept behind the counter with 
sales limited to adults, Jennifer Harris, UConn Rudd Center Director of 
Marketing Initiatives, told USA Today. The March 24 article featured our study showing that energy drinks are a growing public health threat to youth. 
  
Keep the updated healthier 
school lunch standards intact: This was the rallying cry from U.S. 
Secretary of Agriculture Tom Vilsack, Secretary of Education Arne Duncan
 and Secretary of Health and Human Services Sylvia Burwell in an opinion
 piece that also appeared in USA Today March
 24. They cited the Rudd Center study showing students are eating more 
of the healthy food and throwing less food away since the new standards 
took effect.  
  
The Washington Post featured
 a high profile story on the Rudd Center’s study on parents’ beliefs 
about sugary drinks.  The findings help explain why so many provide them
 to their children. The March 11 article sheds light on how parents are 
still being misled by clever marketing. 
  
USA Today published
 a hard-hitting piece on the Rudd Center study showing that many parents
 wrongly believe that some drinks with high amounts of added sugar are 
healthy options for their children. As writer Bruce Horovitz put it in 
the March 11 article, “Bamboozled by misleading product marketing and 
labeling, parents have failed to get the message that sugary drinks – 
beyond soda – are not healthy for kids.” 
  
Obesity is harming the U.S. economy in surprising ways, according to a March 5 Bloomberg Business article. Among
 the experts quoted, Tatiana Andreyeva, the Rudd Center’s Director of 
Economic Initiatives, noted that obesity is correlated with an increase 
in absenteeism from work because of health issues. 
  
The updated, healthier 
school lunch standards are a major part of First Lady Michelle Obama’s 
“Let’s Move” campaign to fight childhood obesity – a point noted in The New York Times March 4 article on the Rudd Center study that adds to evidence that the changes can succeed in helping students eat healthier. 
  
Time
 magazine’s March 4 article on the Rudd Center study showing the new 
healthier school lunch standards are having the desired effects included
 key data: “students choosing fruit in the cafeteria increased from 54 percent to 66 percent. Children are also throwing away less food, with researchers noting that students ate 84 percent of their (healthier) entrees, up from 74 percent in 2012.” 
  
ABC News
 carried a piece on a Puerto Rico proposal to fine parents of obese 
children, which Rudd Center Deputy Director Rebecca Puhl said is "unfair
 and inappropriately penalizes and stigmatizes parents. Much broader 
societal changes are required to effectively address the challenge, as 
"childhood obesity is a highly complex issue." |  | 
 
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